Staff at Innovation Digital recently attended a partner day at Alterian, the company behind the Immediacy Web Content Management System (WCMS) to discuss the concept of consumer engagement and view a demo of the latest Dynamic Messenger product. Innovation Digital is both an Accredited Partner for the Immediacy WCMS and an Accredited Trainer, experienced in developing large bespoke client websites.
After conducting a survey with senior marketing executives from 45 UK leading marketing agencies, Alterian have identified that achieving effective communication with individuals is the primary issue affecting marketers over the next 36 months. The latest email marketing product from Alterian ‘Dynamic Messenger Plus’ has
been developed to produce state-of-the-art and highly targeted email communications.
Dynamic Messenger Plus combines the strengths of Alterian’s email platform with its powerful analytical engine into one software package. The powerful system helps organisations to understand their audiences and engage with each individually. This is made possible by:
- Helping get the message to the customer through target/segmented emails
- Allowing capture of the reaction to that email message
- Performing analysis using behavioural data and insights to help understand the personas of the individuals you are engaging with
- Delivering the right, tailored content dynamically to meet the needs of the person you have communicated with
This is about changing the face of marketing from mass communication to engagement with the individual. No matter what channel, from first contact to customer to advocate, it’s about being able to deliver the best, most relevant message at the right time and in the right tone of voice.
By using the product you can:
- Produce state-of-the art, highly targeted marketing campaigns
- Access response metrics and profile data to uncover valuable customers and segments
- Integrate functionality across reporting, insight, segmentation and execution activities
Innovation Digital is holding a demo of Dynamic Messenger Plus for clients and guests in Glasgow on Wednesday 8th July 2009 at 3:00pm. If you are interested in attending this demonstration, or would like to speak to us about how this product would work for your business, please contact us today on 0141 273 7000.