Broadband for Scotland Marketing campaign

We were commissioned by Scottish Enterprise to manage the entire development and delivery of the Broadband for Scotland marketing campaign.

The campaign was a mix of awareness and response-driven promotion which successfully achieved the campaign's objectives. Focusing on both business and consumer audiences, the campaign included an extensive television and radio campaign as well as press and door-to-door promotion.

This website was an integral component of the Broadband for Scotland campaign being judged best Business-to-Business marketing campaign in the 2004 UK Marketing Awards.