Business Insight

Twitter.com, the microblogging platform launched in 2006 has recently seen an explosion in growth, mainly due to a wave of celebrities like Stephen Fry and Ashton Kutcher bringing the masses flocking to keep up-to-date with what their favourite star is up to.

In recent years, we have witnessed a significant shift in the way people use the Internet, their online expectations and experiences. Many organisations have recognised the passiveness of consumers to traditional sales messages and in light of this have shifted greater powers to their audiences.

We keep a close eye on industry news and one particularly useful report was issued this month by MarketingProfs, one of the leading marketing online knowledge bases, in partnership with Forrester Research.

Improving performance and return on investment through Search Engine Optimisation and other online marketing activity.