Dynamic Messenger Plus combines the strengths of Alterian’s email platform with its powerful analytical engine into one software package. It helps organisations understand and engage with their customers individually. It does this by:
- Helping get the message to the customer through target/segmented emails
- Allowing capture of the reaction to that email message
- Performing analysis using behavioural data and insights to help understand the personas of the individuals you are engaging with
- Delivering the right, tailored content dynamically to meet the needs of the person you have sent a targeted message to
This is about changing the face of marketing from mass marketing to engagement with the individual. No matter what channel, from first contact to customer to advocate, it s being able to deliver the best, most relevant message at the right time in the right tone of voice.
By using the product you can:
- Produce state-of-the art, highly targeted marketing campaigns
- Access response metrics and profile data to uncover valuable customers and segments
- Integrate functionality across reporting, insight, segmentation and execution activities
“Traditional marketing campaigns took market research or group data and built programmes around many generalised traits and assumptions, but didn’t treat customers as individuals. Companies can spend huge amounts of money driving people to their website through search and Google ads but, if the website does not engage those people, the efforts and money spent are wasted. Today’s marketing relies on a two-way conversation… David Aldridge, CEO Alterian.
Innovation Digital is holding a demo of Dynamic Messenger Plus for clients and guests in Glasgow on Wednesday 8th July 2009 at 3:00pm. If you are interested in attending this demonstration, or would like to speak to us about how this product would work for your business, please contact us today on 0141 273 7000.