Innovation Digital

Learn how to use Google Analytics to identify ways of increasing your website visitors and improving site performance.

This course will provide students with the ability to draw up an effective Search Engine Marketing strategy. Students will be equiped with the tools and techniques involved in maintaining SEO activites on their website or the ability to manage an external agency effectively.

The training course will equip students with the skills and confidence required to write effective web copy. A website that has concise web copy will engage audiences on a greater level, motivating them to take the required action. Depending on your business, this action may be to make a sale, submit an enquiry or download a document

Managers in all sectors with an interest in leveraging the full potential of Web 2.0 for building strong customer and network relationships; for improving marketing effectiveness and efficiency.