Copywriting for the Web

Good web copywriting captures your customers' attention and encourages them to truly engage with your business.

Scanning content
Writing copy for the web is a completely different skill to normal business writing. People don’t read web page copy; they scan it, looking for keywords or phrases that capture their attention.

The importance of planning
At Innovation Digital, we strongly believe in the importance of planning for any web copywriting exercise.  Before writing any content we work with clients to understand both organisational goals and the objectives of the website.  We follow best practice accessibility guidelines, ensuring that content is accessible by everyone regardless of location, experience or technology used.

We can either provide web copywriting services for you, or provide web copywriting training for your staff.  This would include practical, hands-on exercises to give them the skills and confidence they need to be in charge of your website communication.

Web Copywriting Service features

• Gathering information on organisational goals and website objectives
• Keyword research
• Identify website tone of voice
• Creating relevant and engaging copy for all visitor
• Content map creation
• Compliance with the latest accessibility guidelines

The next steps
Call our Glasgow internet marketing consultants on 0141 273 700 and chat to us about how our web copywriting services will make a difference to your site or call our London number on 020 3384 2000.

Alternatively, fill in the web copywriting form below and we will get in touch with you: