McLaren Software has launched their new website www.mclarensoftware.com with the help of Innovation Digital.
McLaren Software is a specialist developer of Asset Lifecycle Management applications based in Scotland and the USA. They are established as the leaders in providing asset information applications on Enterprise Content Management (ECM) platforms with over 100 installations and 75,000 users of their award winning software “Enterprise Engineer”.
After a competitive pitch between 5 companies, Innovation Digital was selected to enhance the online profile of the company with a view to creating a modern, consistent and professional B2B look and feel. The key was to create a website that reflects the industry sector leadership, product strength and target the key audiences that typically purchase the software.
Tim Taylor – Chief Business Development Officer, “Innovation offered a complete service encompassing much more than the design of the new website. SEO training and techniques plus copywriting for the web all far reaching benefits for many staff within McLaren and look forward to develop our on-line presence including the use of social networking.”
Zoe Kelleher, Innovation Digital’s Director of Web Solutions said “McLaren was looking to expand its global client base and needed its website redesigned in order to capture the attention of the user. We put a lot of effort into the user design process to map out their customer segments and appropriate calls to action. We are all very excited at Innovation Digital about the outcome for McLaren and their return on investment.”
In the not too distant future, Innovation Digital will also be looking to drive more business through an integrated online marketing and social media campaign aimed at engaging and retaining McLaren’s audiences throughout the globe.
This good news comes at a time when Innovation Digital has won a number of key user interface and development contracts with organisations such as NHS Health Scotland, NHS Quality Improvement Scotland, Skills Development Scotland and Scottish and Southern Energy.