A cross-platform customer experience for the leading global energy specialist

The Challenge

Aggreko wanted to refresh their website to reflect the brand’s ethos as an approachable and friendly company, serving local communities whilst retaining their global corporate identity.

The Objective

The key objective was to improve customer experience and engage customers, leading to increased engagement and lead generation.

The cross-platform experience was of great importance throughout.

How we got involved:

  • Global online survey
  • User needs interviews
  • User persona creation
  • Card sorting
  • IA Analytics review
  • Usability testing

The Solution

Development of templates and integration with preferred CMS which in this case was Alterian. We also created:

  • Completely revamped web portfolio of 38 website national websites with a total number of 68 languages between them
  • Global brand retaining local touch
  • Responsive web templates for multiple devices and browsers
  • Dedicated mobile website for limited internet connections
  • Media & careers centre
  • Putting customer service to the fore with Net Promoter Score
  • Intelligent enquiry calculator to work out power requirements
  • Full shareholder website with integration with investor relation tools
  • Revamped web portfolio of 38 national websites
  • Improved customer experience
  • Clear communication of the brand

 The Results

Resulting in an estimated increase of approximately £49 million worth of additional leads generated through the site since launch

 Visit www.aggreko.com

THANK YOU so much to each and every one of the team who has worked on the Aggreko website refresh project over this last year. The websites have been very well received internally and next year I look forward to re-training our website editors in order to ensure we maintain the good work." Aggreko


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