A 900% increase in orders and paid search revenue up 2000%

The Challenge

The organisation has veracious plans to capture its market share of online sales, estimated at £40 million, with competitors such as Better Bathrooms and Victoria Plumb. With no clear strategy, the organisation was experiencing: 

  • Static growth on website sales
  • Non converting PPC channel 
  • Key ecommerce triggers missing (discount codes, reviews, product images)

The Solution 

Innovation Digital is working through a multi-faceted sustainable digital strategy with the internal team at Wholesale Domestic. This started with an in-depth company, audience and industry research and immersion stage. 

Working closely with the internal Wholesale Domestic digital marketing team, we developed a strategy that would:

  • Maximise Wholesale Domestic's revenue through an aggressive new SEO and PPC strategy
  • Refocus their PPC channel with fewer campaigns and tighter targeting
  • Reviewed their website approach and recommended changes to increase conversion

The Results

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