After a competitive pitch with four other agencies, Innovation Digital has just been appointed the lead Design Agency for the redevelopment of the Parenting Across Scotland website.
Parenting Across Scotland is a partnership of adult relationship organisations and children’s charities who work together on issues affecting parents and families in Scotland today. Their aim is to try to promote a positive view of parenting in Scotland and help parents and families achieve greater recognition for the important work they do.
Innovation Digital has been commissioned to design and build a new content managed website which will provide an invaluable information resource for parents and families in Scotland. The site will provide parenting advice, latest research findings and a portal for parents to voice any concerns. The new site will take advantage of the latest developments in search, email marketing and social networking. Once the site is developed, Parenting Across Scotland will look to harness the potential of Web 2.0 technologies to actively engage and then attract visitors to the site.
Kevin O’Hara, Innovation Digital’s Commercial Director said, “We are really excited about this development and see it as a living entity which will adopt and harness new and emerging technologies. It’s good to know that these new technology can play a major part of shaping Scotland’s Future through Parenting Across Scotland.”
The website is due to be launched in September 2009