A new, modern and more user friendly web design

About:
Aberlour is a Scottish based Children's charity, established in 1875 to improve the lives of Scotland's children and young people. The charity works tirelessly with vulnerable children and their families in areas including disability, drugs and alcohol, young people at risk and parent and child development.

The Brief:
The aim of this project was to create a new, modern and more user friendly website that generates funds for Aberlour. Visitors to the site must have the ability to interact more with Aberlour through increased functionality and finally to raise Aberlour's profile through strategic e-marketing.

The Solution:
The new site offers a fresh, modern platform where users can truly interact with the site and find out about services, fundraising, news and much more. The supporting Content Management System (CMS) offers easy control of the website by Aberlour staff, whilst providing flexibility for future enhancement.

Working with Aberlour during a period of rebranding, the website was developed in line with other online and offline marketing efforts for greater impact. Following the website launch, Innovation Digital will continue to promote and measure Aberlour's online presence through online marketing and Google Analytics analysis and reporting.

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