Ethical & Effective SEO Services for Forest Holidays
Forest Holidays operates within the Forestry Commission Estate and provides Cabin holidays and Caravan and Camping holidays in 24 stunning Forest locations across Great Britain.
The Brief:
To deliver a full online re-brand for one of Forest Holidays websites. This would entail the re-design and development of the core company website Caravans & Camping, showcasing information in a creative and interactive manner. Above all, the new sites were to capture the simplicity of nature. The sites were to be supported by an online-booking system that would enable a simple booking process for all visitors. Internet Marketing services were required to both maintain and develop the website's performance on the search engines. As part of this online strategy, a review of website copy and email marketing services were required.
The Solution:
An initial scoping and strategic review was undertaken which looked at the existing website in terms of usability, design and website traffic. Usability testing was conducted to gain an understanding of how users interacted with the site and this information fed into the design process. The site was developed on Alterian's Immediacy Content Management System (WCMS) with its powerful workflow, permissions and image editor. SEO services were provided to ensure continued performance on the search engine listings, with ongoing monitoring and reporting of visitor traffic. An email marketing template was designed to maintain consistency with the new brand.
The Results:
With its striking imagery, simple layout and interactive areas, the websites perfectly capture the magic of a Forest Holiday.
In the first 3 months of the new sites going live, the number of visits increased by 90% compared to the same period in the previous year. A number of online marketing tactics have been employed, for example organic search traffic increased by 49% as a result of SEO activities in this period. In addition, the number of holiday bookings has more than doubled. While these impressive results may be partly attributed to the current economic climate, the new Forest Holidays' websites are obviously well-placed to take advantage of increased consumer interest. The new web presence effectively demonstrates elements such as accessibility, design, content and marketing to make a Forest Holiday the perfect choice for UK holidaymakers.
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