Developing a strong brand identity for Parenting across Scotland

The Brief:
Recommended by an existing client, Parenting across Scotland sought a new website that would distinguish their brand, whilst providing a platform to effectively communicate with their audiences. The site was to present information in a simple format, with clear calls to action, enabling ease of access to information. It was essential that the supporting content management system (CMS) would have scope and flexibility to develop over time, taking advantage of emerging technologies. An email marketing system and staff training would allow Parenting across Scotland full control over their online activities.

The Solution:
The Innovation Digital team worked with Parenting across Scotland to develop a strong brand identity. Following consultation with our design team, a theme was produced which combined photography with illustrations, retaining consistency with offline print materials.

The website was developed on the Umbraco CMS, an open-source system renowned for its scalability and ease of use. Staff training was delivered on Google Analytics and 1-2-All email marketing system.

The Results:
The new website provides an effective vehicle for Parenting across Scotland to communicate with parents and families in Scotland. The bright and engaging website offers helplines, a fully searchable database of resources on topics such as pregnancy and babies, financial advice and childcare, plus news and publications. A secure partner area was created to facilitate discussion and reduce administration

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