iPhone & iPad application to promote Gift Aid
The Brief:
Turcan Connell approached Innovation Digital with a view to developing an iPhone and iPad app which allows users to calculate how much Gift Aid could boost their donations to their favourite charity. The app would be free to download from the Apple App Store and designed for both the iPhone and iPad. Turcan Connell decided to launch the app in order to bring the message of Gift Aid to the fore and remind the public just how valuable their donations can be to a charity. It is estimated that £750m* of potential revenue is lost to charities each year through Gift Aid not being utilised, it becomes clear how important it is to encourage donors to make best use of it.
The Solution:
Innovation Digital managed the whole process from developing the initial concept through to design, development, implementation and submission to iTunes app store. The iPhone application was built using the latest mobile technology and a key consideration when designing it was to make sure that the interface was as streamlined and as easy to use as possible.
Louise Keane, Turcan Connell Communications Director, stated "The beauty of this app is its simplicity but the message is nonetheless a very strong one - £750m is a significant sum from which charities could benefit if donors simply used Gift Aid. If our app encourages even a small percentage of those who currently don't take advantage of Gift Aid to do so, then it will make a difference."
Those who download the app can use it in two ways - either to see how much a charity will receive if they donate a specific amount or to calculate how much they need to give in order for a charity to receive a particular total amount.
The Success:
The iPhone app is already experiencing high demand and can be downloaded now from the Apple Store.
About Turcan Connell:
Turcan Connell is a leading legal, financial and investment adviser to private clients, charities and the owners and managers of land. They have 18 partners and around 300 staff who operate from offices in Edinburgh, Guernsey and London. Their legal services include trust and tax, land and property, family law, employment law and charity law. Turcan Connell also offers a comprehensive range of tax and financial planning advice and investment management services.
*The £750m figure was estimated by the Charities Aid Foundation in their UK Giving Report 2008-9 (originally estimated at £742m and subsequently updated).