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Learn how to measure your website statistics to increase engagement and conversions.

Our in-depth Google Analytics training course helps you understand the Google Analytics platform and how to use it to measure your business goals and optimise your website for future growth.

Our Google Analytics course will provide an overview of the Google Analytics platform and cover the best approach to implementing a measurement plan that is built around your company’s goals.


David Campbell, Digital Marketing Coordinator

Learning Outcomes

  • The importance of digital analytics
  • Creating a measurement plan
  • Processing & Configuration
  • Getting started with digital analytics
  • Understanding and using Google Analytics data
  • Navigating Google Analytics reports
  • Navigating Conversions reports

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