Overview

With the benefits of reaching the top of Google rankings so widely publicised, understanding and taking advantage of SEO has become a vital skill for marketers.

With the benefits of reaching the top of Google rankings so widely publicised, understanding and taking advantage of SEO has become a vital skill for marketers.

Our SEO training course is taught by our own in-house practitioners who will share their best practice advice, insights and tips.

At the end of the course, your business will be able to achieve a stronger performance organically and you will have a better understanding of how Google’s algorithms work for the future. The insightful knowledge you will gain will allow you to apply best practice techniques to quickly improve your company’s performance and propel you up the rankings.

Learning Outcomes

  • Introduction to search engine optimisation
  • Keyword research techniques
  • Incorporating search terms into your site (metadata and page content)
  • Sourcing links from other websites
  • Using Google Webmaster Tools to identify and resolve technical issues on the site
  • Harnessing the power of social networking
  • Introduction to Pay-Per Click advertising
  • How to monitor the effectiveness of your SEO strategy

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