We have created our own Website Discovery Workshops that help us scope and define your website. In doing so, we ensure that everything we do for you is aligned with your business goals and objectives.

The workshop focuses on getting the essentials of your website right by assessing your business goals and needs, defining the needs and goals of your users, and considering how your brand, products and services need to be represented online.

Highly interactive, you will be set tasks, challenges and activities that help us scope your website. The information gathered helps us to create the start of your website’s information architecture, meaning we can define the pages you need, which content is required and what functionality is necessary in order to build you a site that will help you achieve your business objectives.

Outputs of the workshop include User Personas, User Journeys, Sitemaps, Content Plans and Wireframes, all of which contribute to the structure, look and feel of your website. The end goal, is to create a website that inspires, engages and converts – and going through this process at an early stage will help us to achieve this.

How you’ll benefit from a Website Strategy Workshop

Scope and define your website to ensure it meets user expectations and business goals.

Plan your website effectively to ensure that the design and development will meet your requirements.

Give your website a solid foundation by having a site map, content plan and user profiles to use going forward.

Get our expert advice before you put your website project out for tender.


We can host Website Strategy Workshops for new or existing clients who haven’t yet committed to a web design or build but require our expertise and support to scope or plan their project. This is particularly beneficial for those who have limited in-house resource or knowledge. The work can be done independently, meaning you will have a note of the website’s objectives, user profiles, information architecture and functionality requirements without committing to design and build. You can use this information to send out briefs and tenders should you choose, or can proceed to the next phase with us.

Kicking Off Website Projects

We commence every website project by running the Website Strategy Workshop. We will host the session, in which we invite 4-5 of your key project stakeholders to join in activities and exercises that will help us plan and develop your website. We have undertaken this service for a wide variety of clients, from national SME’s to huge international brands – however the desired outcome is the same, getting the key information and defining your site so we can design and build according to your business needs.

Scottish SPCA

Attaining a 150% increase in donations for Scotland’s most treasured animal welfare charity.



Developing a global customer experience for an international engineering brand.


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