Email Marketing and Analytics

Building on Dynamic Messenger, Dynamic Messenger Plus combines the strengths of Alterian's email platform with its powerful analytical engine into one software package.  It helps organisations understand and engage with their customers individually. It does this by:

• Helping get the message to the customer through target/segmented emails.
• Allowing capture of the reaction to that email message.
• Performing analysis using behavioural data and insights to help understand the personas of the individuals you are engaging with.
• Delivering the right, tailored content dynamically to meet the needs of the person you have sent a targeted message to.
• This is about changing the face of marketing from mass marketing to. engagement with the individual. No matter what channel, from first contact to customer to advocate, it's being able to deliver the best, most relevant message at the right time in the right tone of voice.

By using the product you can:

• Produce state-of-the art, highly targeted marketing campaigns
• Access response metrics and profile data to uncover valuable customers and segments
• Integrate functionality across reporting, insight, segmentation and execution activities

Contact us
Contact us today on Glasgow 0141 273 7000 or London 0800 0288 200 to find out how Alterian's Dynamic Messenger Plus can benefit your business. Or fill in the form below: