Training on writing copy for the web

Attend a one-day web copywriting training course or commission us to deliver a tailored course for your staff.  Either way, the benefits will soon be obvious when you put your lessons into practice and more of your visitors engage through your website.

Copywriting for the web
Writing for the web is a completely different skill to normal business writing.  Research has shown that people rarely read web pages word by word.  Instead they scan the page, picking out relevant words and sentences.  And yet many companies fail to appreciate the importance of this element in the web marketing mix.

Innovation Digital provides training on best practice web copywriting techniques.  We have trained hundreds of content editors in web copywriting.  In fact this is an area in which we have specialised - particularly with Scotland's councils.  By training staff with practical, hands-on exercises, we give them the skills and confidence they need to produce effective website communication.

Scheduled Web Copywriting training courses
We run scheduled training courses or can customise a course for your organisation to ensure all your editors follow a consistent and effective web copywriting style. Please see the course schedule for our one day Glasgow or Edinburgh web copywriting training dates.

The cost of this one-day course, including training materials, lunch and refreshments is £395 + VAT.  Prices for customised courses and block bookings available on request - contact us to find out more.

Download our web copywriting course outline to find out about what is covered on the course.

Great discounts
Great discounts available when booked in conjunction with our SEO and Google Analytics training courses!

• One course £395
• Two courses £700 Save £90!
• Three courses £900 Save £285!

All courses subject to VAT.

Call Janis Neil, Head of Training and Online Marketing on 0141 273 7000 to discuss your web copywriting training requirements or call our London number on 020 3384 2000.

Alternatively fill out the form below to arrange your web copywriting course now.