Innovation Digital has an extensive range of usability techniques to help you with your web or software project. We can help with information architecture solutions, initial personae definition and user needs through to detailed requirements from which to develop the final solution.
We see usability as the art of creating a website that is accessible to as many of your audience as possible. There are many potential issues that can act as barriers to users finding the content they are looking for. These may include:
- ambiguous navigation labeling
- difficulty in completing a transaction
- poor information architecture
- technology restrictions
Think about how you use the web. If you are on a website that is difficult to use or confusing, do you persevere or do you give up and find another site that is more intuitive, allowing you to find the information you need quickly and easily.
At Innovation Digital we understand what is important for users when they come to a website and we pride ourselves on creating rich on-line user experience where the focus is on usability and accessibility. We offer this as a key component of every project we undertake as well as a standalone service.
Service Features include:
- Expert usability review
- Competitor analysis
- Focus groups
- Usability testing
- On line surveys
- Eye tracking
- Card sorting
- Persona creation
We have recently worked with organisations such as East Dunbartonshire Council, the Royal College of General Practitioners, NHS QIS, RBS, NHS Health Scotland and Scottish and Southern Energy, to help develop solutions that target their key audiences.