Usability is the art of creating a website that is accessible to as wide an audience as possible. There are many potential issues that can act as barriers to users finding the content they are looking for. These may include:
- ambiguous navigation labelling
- difficulty in completing a transaction
- poor information architecture
- technology restrictions.
Think about how you use the web. If you are on a website that is difficult to use or confusing, do you perservere or do you give up and find another site that is more intuitive, allowing you to find the information you need quickly and easily.
At Innovation Digital we understand what is important for users when they come to a website and we pride ourselves on creating rich online user experience where the focus is on usability and accessibity. We offer this as a key component of every project we undertake as well as a standalone service.
Service Features
- Expert website usability evaluation
- Card sorting
- Personas
- User Journeys
- Usability Testing
Innovation Digital has a wealth of experience in Usability Research, Information Architecture, Website Design and Development over a number of years across a range of sectors, including Tourism. In addition, we have experience and expertise in research, helping clients understand specific issues and questions through qualitative and quantitative methods.