Usability Testing

It is all about Return on Investment.

If people cannot use your site, they will leave and look elsewhere. 

Organisations have to ensure that the initial investment delivers the right information to the right people and that these people keep coming back time and time again.  Any weakness in the user experience and usability of a site means your customers will leave resulting in a poor return on investment.

We are skilled in testing your online product's interface and can use experts, real users or a mixture of both. Tests can range from performance measurement with large numbers, to qualitative tests with a few users per target audience.  We believe that different types of test yield different types of results and we can advise you on the best number of users to test based on the kind of data you require.

We can provide written or oral reports on all the issues encountered by users and prioritise them by severity.  Our findings will also include recommendations on how to redesign the product to prevent users experiencing these issues repeatedly.

Usability testing can be inexpensive, with engagements starting at 3/4 days, so please call the Sales department on 0141 273 7000

Fantastic company to work with, very professional and knowledgeable … a pleasure to deal with and we hope to continue our working relationship with Innovation Digital…
Mark Crooks, Corporate Web Master, Heriot-Watt University
Web Design Agency Glasgow Large

Previous Usability Work
The following are some examples of projects in which we have undertaken expert usability evaluation and/or usability testing:

  • NHS Choices – Usability Testing
  • The City of Edinburgh Council – Usability Testing
  • The Association of Perioperative Practitioners – User Design review
  • DFID – Usability and Accessibility Testing
  • Cairngorms National Park – Website Review
  • Edinburgh Inspiring Capital – Website Review
  • National Galleries of Scotland –  Usability Testing
  • Heriot-Watt University – Expert User Evaluation
  • National Museums of Scotland – Web Evaluation
  • Heriot-Watt University – Card Sorting/Focus Group
  • Sainsburys Bank – Interface Consultancy
  • NHS e-Library – User Interface Analysis
  • The British Music Group (BMG) – Intranet Usability Evaluation

Next Steps
Call now on 0141 273 7000 to discuss how Innovation Digital can help you achieve the maximum from your website.