Monitor Your Competition

Our website competitor analysis audits help your organisation realise new opportunities to excel online and continually stay ahead of the competition. Similarly, it also allows you to evolve your digital marketing strategy based on intelligence and insight gained from a robust review of what other companies are doing.

A meaningful online comparison
A professional Innovation Digital competitor research study provides a meaningful online comparison between you and your competition's website in key areas such as, look and feel, information architecture, content, functionality and organic website performance, paid website performance, inbound links and Google Rank analysis.

Website benchmarking allows you to see which factors may influence your organisation's position and brand perceptions.  This generates ideas for improving your customers' experience on your website, increasing visibility on search engines and having a positive effect on lead conversion and sales.

Findings and recommendations
Innovation Digital will detail the findings from the competitor website review, highlighting any specific problematic areas that may affect your website.

We will provide a detailed list of recommendations of how the application can be changed or improved in terms of usability, functionality and performance.

Understand your current position
By directly assessing your competitors in their target markets, your organisation can better understand your position in the online marketplace and highlight areas for improvement and action.

What now?
To find out more about how our competitor research can help you, contact our Glasgow usability consultants on 0141 273 700 or you can call our London number on 020 3384 2000.

Alternatively, fill in the form below and we will get in touch with you: