Insightful Business Decisions

Innovation Digital provides a comprehensive web analytics and reporting service to provide your organisation with measurable, tangible and actionable data about your visitors' behaviour on your site.  Our web statistical analysis can reveal poor performing pages, journey blockages and expose new and exciting opportunities for you to capitalise on.

Analysis
We use a team of highly experienced and accredited individuals to leverage their analysis experience. This combined with our user experience methodologies provide companies with strategic information helping to improve the acquisition, conversion and retention of users.  This is especially true when redesigning or assessing the usability of an application.  Innovation Digital would analyse a number of aspects of your web stats including:

• Goal and funnels
• Visits and visitors
• Sessions
• Segmentation
• Pages views
• Popular links
• SEO effectiveness
• Bounce rate

This data would be analysed and then be fed into our user interface design process and appropriate recommendations made.  Innovation Digital can also provide interpretation of Google Web Master Tools to further enhance this analysis.

The results
The successful interpretation of web analytics together with solid data from other user research projects will ensure your applications get more visits, engages for  longer periods of time and most importantly makes contact.  This will ultimately improve your bottom line and inform your strategic decision making for your ongoing digital strategy.

Other services
As a leading Glasgow internet marketing company, Innovation Digital has years of experience of working with web analytics solutions such as Google Analytics.  We offer a variety of solutions that can be tailored to fit your company's individual needs and include:

• Google Analytics health check audits
• KPI definition
• Implementation & configuration
• Knowledge transfer & training
• Troubleshooting
• Fully outsourcing analysis & reporting

Get in touch
To find out more about our web analytics services, contact our Glasgow internet marketing consultants on 0141 273 700 or call our London number on 020 3384 2000.

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