Google Analytics has the ability to transform your business. Yes, that's a bold statement - and we mean every word of it. Google provides a free software tool that allows you to improve the performance of your website. But it's not enough to implement the tool, you need to know how to use it. Janis Neil, is our Google Analytics expert - and if you are sceptical of that statement, check out Janis's performance when she gained her Google Analytics Individual Qualification.
It's possible to drown in Google Analytics data - but we don't want you to do that! There is so much data to analyse; you can segment, dissect, filter, profile, project, report on, design custom reports for, export to PDF, XML, CSV, CSV for Excel, TSV, etc... The secret lies in understanding what the data is telling you - and that's where we come in.
In recent years we have recommended the installation of Google Analytics to all of our clients. For some, we have provided training so that they can understand and learn from the data provided. For others, we provide monthly or ad hoc reports, containing insight and recommendations on how the website's performance can be improved. When we are designing a new site for a client we interpret their Google Analytics data to inform us how the site is being used. In this way, we can build a better user experience, which in turn brings rewards to the client.
In addition to offering Google Analytics setup, support and insight, Google Analytics Training forms a key part of our training portfolio, with courses delivered in Glasgow, Edinburgh or beyond as required.
Call us on 0141 273 7000 or contact us today to find which of the Innovation Digital Google Analytics services you need for your business.
Service features
- Installation and configuration of Google Analytics on your website
- Regular, detailed reporting
- Statistical analysis, insight and recommendations
- Dedicated account manager
- Google Analytics Training