Good web copywriting captures your customers' attention and encourages them to truly engage with your business.
Writing for the web is a completely different skill to normal business writing. People don’t read web page copy; they scan it, looking for keywords or phrases that capture their attention.
At Innovation Digital, we strongly believe in the importance of planning for any web copywriting exercise. Before writing any content we work with clients to understand both organisational goals and the objectives of the website. We follow best practice accessibility guidelines, ensuring that content is accessible by everyone regardless of location, experience or technology used.
We can either provide web copywriting services for you, or provide Web Copywriting Training for your staff. This would include practical, hands-on exercises to give them the skills and confidence they need to be in charge of your website communication.
Service Features
- Gathering information on organisational goals and website objectives.
- Keyword research
- Identify website tone of voice
- Creating relevant and engaging copy for all visitors
- Content map creation
- Compliance with the latest accessibility guidelines
To create effective and winning web copy for your website, contact us now.