Web Copywriting Training

Writing for the Web

Innovation Digital, in conjunction with our training partner Tidalfire, is running a series of one-day Web Copywriting training courses.  Courses are run in Edinburgh and Glasgow - see training centre locations.

Web Copywriting Training Dates

  • Wednesday 22nd September 2010 (Glasgow)
  • Wednesday 27th October 2010 (Edinburgh)
  • Thursday 18th November 2010 (Glasgow)

The training course will equip students with the skills and confidence required when writing for the web.  A website that has concise web copy  will engage audiences on a greater level, motivating them to take the required action.  Depending on your business, this action may be to make a sale, submit an enquiry or download a document

It is important that the tone of your website copy is consistent with your brand.  The tone of your copy should engage your core audiences.  It is therefore essential to consider your audience when creating copy.  Our training course will cover this area, providing you with techniques to capture the attention of your audience.  The training course will also show you how to increase the visibility of your site in the search engines using your new web copywriting skills.

The one day course will cover the following areas:

  • Introduction to Web Copywriting
  • Techniques to capture your company’s core audiences
  • Best  practice writing for the web techniques
  • Working with different types of copy
  • Writing for Search Engines
  • Accessibility

The cost of this one-day course, including training materials, lunch and refreshments is £395 + VAT.  Prices for customised courses and block bookings available on request - contact us to find out more. 

Great discounts when more than one course booked!

One course £395  
Two courses £700 Save £90!
Three courses £900 Save £185!

All courses subject to VAT.

Find out more about our Web Copywriting Training, including details of previous clients.

Glasgow Training Centre:

Innovation Digital
155 Bath Street
Glasgow
G2 4SQ
0141 273 7000

Edinburgh Training Centre:

Tidalfire
42 St Mary's Street,
Edinburgh,
EH1 1SX

To find out more on this event or to make a booking, contact Janis Neil on 0141 273 7000.
 

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Contact our Glasgow office today to discuss your web copywriting training requirements