We create web designs that deliver great impact, outstanding customer experiences and help enhance your online presence and brand.
BRANDING
It is our policy to produce a branding guidelines document, if not available for all of our clients to ensure that their logos are uniform across both online and offline marketing. When your corporate identity is presented consistently, you create a positive and lasting impression. The value of this is immeasurable. These guidelines ensure that all graphics, fonts and colours (for both print and screen) are reproduced perfectly every time. Branding guidelines are also legal documents outlining the ownership and copyright holders of the logo and corporate identity.
IMPACT
Innovation Digital are passionate about creative solutions and understand what makes great practical designs. Everything in design should serve a purpose - for websites that means to clearly communicate your ideas, marketing messages, to engage with your audience and then direct the them towards a ‘call to action’ for example a sale or a communication. This is why web design a truly specialist skill. Our experience allows us to marry stunning creative concepts with best practice usability and accessibility. No easy task.
ACCESSIBILITY
By adhering to all the latest international standards in web design we ensure that our websites will work correctly in all circumstances, whatever the machine model, browser type, screen resolution or printer setup. Accessibility standards such as W3C AA accessibility compliance ensure our websites comply with new legislation and the needs of those with a visual impairment. By following strict standards on the quality of code, not only do our websites load quickly in browsers, they also have content that ranks much better in search engines such as Google
CREATIVE
Our approach to design is both creative and structured, allowing you the opportunity to engage and input the creative process from initial concepts through to final delivery. We place enormous importance on doing our research and planning first, carrying out detailed information architecture to ensure we create results which work for you and your customers.
EXTEND AND INTEGRATE
Businesses are more than just individual tasks or processes; we understand this and can extend and enhance our core products to match your business requirements more closely, if you require a more specific business solution. Our core suite of software encompasses all aspects of your online businesses from branding, enterprise content management solutions including e-commerce and online bookings; e-mail marketing systems through to web analytics.
Not only are we are also one of the UK’s leading Immediacy advanced partners, for their enterprise content management and document management software, Britains number 1 CMS, but the only Scottish training centre.