User testing allows us to assess before we decide; helping our clients to avoid costly mistakes and improving the chances of success.

By watching customers interact with your digital platforms, we can gain actionable insights that will help us make continuous improvements and help you reach your objectives.

The testing methodology depends on your goals and desired outcomes, but we will work with you to scope and manage the user testing project as you require. Such testing takes away guess work, assumptions and personal opinions and puts your user at the heart of your online presence. It is therefore a key part of creating a more user centred experience.

Benefits

Understand why your website is not converting.

Test wireframes, designs and concepts before you proceed with development.

Test the usability of your website without making any assumptions.

Ensure your website is primed to engage and convert.

Problem Discovery

While you may be able to see from sales figures, analytics or enquiries that your website is underperforming, you may not understand why; this is where problem discovery comes in. The aim of this is to uncover as many usability issues as possible by asking your users to complete a series of tasks and scenarios. This is particularly beneficial for those looking to redesign and develop their web presence, as it helps you to uncover user expectations and avoid repeating mistakes.

Wireframe Prototype Testing

We can test your website’s usability in the early stages by creating a simple wireframe prototype that functions like the site will. By conducting testing in an interview format, we can watch the user navigate through the prototype, giving them tasks to complete and asking them set questions to understand what they like or dislike. This can often flag up key things, such as missing information, or a requirement to change the layout or hierarchy of content on a page.

Website Usability Testing

To assess the usability of your website, we will create an interactive prototype where the pages are designed as the final site would be, with all colour, fonts, styling and photography placed appropriately. This allows us to test content, structure, hierarchy and design against the user’s needs and expectations. The functional prototype allows the user to click and journey as they would on a website, but without the necessary time and costs being put into development. This allows us to make updates and changes at the earlier design stage, before budget and resources is spent on front and back end development.

A-B Testing

A-B testing, also known as split testing, can help you significantly improve results. It allows us to assess and analyse how users respond to the same web page presented differently; for example two homepages. It may be small differences such as messaging, photography or hierarchy of information, but by testing variations we can understand which performs best in grabbing your audience’s’ attention and converting. This form of testing can be used for new or existing websites and we will work with you closely to design an appropriate testing programme.

AG Barr

Scalable web design for one of the UK’s most iconic drinks brands.

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Howden

Developing a global customer experience for an international engineering brand.

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