Wave hello to a brand-new brand


When our existing award-winning field sales agency McCurrach asked us to help them to create a brand new brand for a new experiential marketing business start-up we jumped at the chance!



McCurrach felt they were restricted by being seen as a traditional field sales agency and opened up discussions about exciting experiential spin-off brand that would focus on creating brilliant brand experiences for global brands including Walls (Magnum), Heineken and Microsoft.

The Solution

We love building brands! We started with a naming brief to establish a brand name that resonated with the type of work they do. Once we’d settled on ‘Wave’, our focus was on building a flexible, exciting and engaging brand that the team there could really own and grow. We looked at everything from the brand mark and visual elements, to colour palette, campaign style, photography and tone-of-voice. Thereafter, we moved on to design and build the website.

The Results

Wave was born! We named them, crafted their logo, rolled out the brand in outdoor, print and online; creating posters, print ads, business cards, internal communications creative, illustrations, social media elements and a responsive website befitting of their brand new brand.

Wave Experiential



“ID named, developed and launched our new activation brand; Wave. The reaction from customers & colleagues exceeded all of our expectations! Since launch we’ve had an increase in meeting requests and our Italian partner wants to replicate Wave in their country! Thank you for keeping us focused, ensuring we leverage the most from our investment and ultimately giving us a brand and website that helps us sell more!”

Linda Gallagher, Activation Director, Wave

A.G. Barr

Scalable web design for one of the UK’s most iconic drinks brands.

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Scottish College of Educational Leadership

A bespoke eLearning app for teachers

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A fun and engaging site for the a well-loved brand and everyone’s favourite biscuits.

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