Wave hello to a brand-new activation brand

When our existing award-winning field sales agency McCurrach asked us to help them to create a brand new brand for a new activation business start-up we jumped at the chance!


McCurrach felt they were restricted by being seen as a traditional field sales agency; the strategy was to create an exciting experiential spin-off brand that would focus on creating brilliant brand experiences for global brands including Walls (Magnum), Heineken and Microsoft.

The Solution

We love building brands. Starting with a naming brief, we established establish a name that resonated with the type of work they do and to think about how that could extend into creative communications, producing their brand foundations, brand guidelines, tone of voice guidelines, social media strategy and copywriting.

The Results

Wave was born. We crafted their logo and rolled out the brand in outdoor, print and online; creating posters for outdoor advertising, print ads, business cards, internal communications creative, photography guidelines, illustrations, social media elements and a responsive website befitting of their new brand.

Wave Experiential


“ID named, developed and launched our new activation brand; Wave. The reaction from customers & colleagues exceeded all of our expectations! Since launch we’ve had an increase in meeting requests and our Italian partner wants to replicate Wave in their country! Thank you for keeping us focused, ensuring we leverage the most from our investment and ultimately giving us a brand and website that helps us sell more!”

Linda Gallagher, Activation Director, Wave

A.G. Barr

Scalable web design for one of the UK’s most iconic drinks brands.

View Work

Zero Waste Scotland

Providing a comprehensive new social strategy for Zero Waste Scotland.

View Work

Kingsbarns Distillery

ROI for a new breed of Dram through digital strategy.

View Work