A 900% increase in orders for UK bathroom retailer.

Wholesale Domestic approached us with veracious plans to increase its market share of sales. By developing and implementing a comprehensive digital marketing strategy, we were able to increase online sales by a massive 900%, improve their search rankings and drive revenue.

With no clear strategy, the organisation was experiencing static results. Their pay per click approach wasn’t delivering results and they had no specific ecommerce focus. Our job was to design and implement a strategy that would inject some power into their digital channels and help to drive growth and sales.

The Brief

Wholesale Domestic’s objective was simple; they wanted to increase online sales. They knew from looking at competitor’s that there was market share and sales to be had, but they needed our help to do it.

Our Approach

We worked through a multi-faceted sustainable digital strategy in collaboration with the internal marketing team at Wholesale Domestic. This started with an in-depth immersion phase where we work to understand the business, the objectives, the audience and also the industry in which Wholesale operated alongside assessing the online competitors who dominated the market.

We then developed an aggressive digital strategy that would:

  • Maximise Wholesale Domestic’s revenue through a new SEO and PPC strategy
  • Refocus their PPC channel with fewer campaigns and tighter targeting
  • Reviewed their website approach and recommended changes to increase conversion

The Outcome

Within 6 months, we completely turned around Wholesale Domestic’s digital performance taking them from a few thousand pounds in revenue per annum to over half a million.

We quickly exceeded all expectations set out in the strategy and continued to deliver year on year results for Wholesale Domestic using a number of digital marketing tactics. The result is a business that now has increased market share and a solid digital marketing strategy.

Results

+700%

year on year increase in Adwords revenue.

+100%

year on year increase in direct transaction value.

+21%

year on year Google Organic revenue.

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