Social media is a powerful tool for brands, but to work well it needs a strategic approach combined with creative thinking.
We offer a number of social media services that will help you inspire, engage and convert your social audience, including:
- Social media strategy
- Social media campaigns
- Paid social activity
- Content & Design
We can help you…
Ensure your social media is goal-focused.
Increase traffic and online conversions.
Improve the performance of your social media activity.
Use advertising options more effectively.
Social Media Strategy
With social, it’s easy to get wrapped up in the now. Why? Well because most of us use it everyday in our personal lives, not just professionally. But it’s good to stop, think and create a well-rounded strategy that’ll help catapult your social media and improve how it performs for your brand and contributes to your marketing goals. Beginning with a full strategy workshop, we will understand your brand, audiences and objectives, before creating a comprehensive strategy that will ensure your social activity is more efficient and effective. By the end of the process you’ll have a channel strategy, content approach, content ideas, and a means of prioritising both your resource and your budget.
We can support you short-term by fully managing social media campaigns on your behalf. From generating the idea, to creating graphics, posting content and responding to fans, we can take care of the full process. At the end of the campaign period, we’ll also provide you with detailed reports and analytics, meaning you have key information which will help you with future activity.
Paid Strategy & Management
Social media is by no means a ‘free’ platform. It takes time, it takes lots of resource, thought and lastly, budget. Channel algorithms mean it’s increasingly difficult for you to reach your audience ‘unpaid’. But the good news is, with the data that social media channels have available, and the variety of advertising options, you can overcome this hurdle in a way that suits your brand and budget. Our Digital Marketing team can fully manage paid activity, meaning you can get on with curating, creating and sharing content and managing the day-to-day running of your social activity.
Social Media Management
From creating a full strategy to managing every part of daily social media management, we can become your outsourced team and look after everything on behalf of your brand. In order to maximise success, we use teams of people to deliver this activity, meaning we can take advantage for their individual skills and specialisms – whether that be paid activity, copywriting, design or creative ideas. Social media management varies widely from client to client. So if this is a service you are currently seeking, we would suggest that you contact us to discuss your requirements in more detail.
increase in donations driven through Facebook for SSPCA.
increase in organic social traffic for Outward Bound Trust.
increase in Twitter conversions for SSPCA.