Creating a great user experience begins with understanding people’s needs and desires; so our dedicated user research services help you uncover the insights you need to make more informed decisions.
We have delivered user research programmes for high-profile global brands, using a number of proven methodologies such as user experience interviews and online surveys to help them understand what they need to do to inspire, engage and convert.
Such insights have not only helped clients avoid costly mistakes, but have helped them to significantly increase sales, engagement rates and conversions. Findings can also prove to be invaluable during the user centred design process, ensuring we take an insights over opinions approach. It’s benefits like this that make research such a worthwhile, beneficial activity.
Research methods include:
- User Interviews
- Focus Groups
Why you should consider User Research
Make decisions based on results and insights rather than opinions
Inform the design of your digital channels and experiences
Test and validate any assumptions you have about users
Reduce risk by eliminating the possibility of making costly mistakes
Surveys & Questionnaires
Quantitative research can be highly beneficial if you are looking to get an indication of who your users are and what they want from your brand. We can set-up and manage dedicated questionnaires that give us actionable insights which we can then use to inform your digital strategy and activities. This process can be particularly useful for businesses who want to rebrand, reposition, or launch a new product or service into the market place.
Interviews & Focus Groups
For deeper insights, qualitative research tactics such as interviews and focus groups are often required. We can facilitate such activities, working with you to design an appropriate research methodology that helps us uncover what your users pain points and desires are. Depending on your needs, we can use existing research materials, such as your company website or app. If the goal is to test before you launch, we can also use wireframes and prototypes to gain insights from your users.
Our research activities are facilitated by dedicated research professionals. With years of experience and understanding behind them, we can ensure we use the right research approaches and methodologies to get you the insights you need. In doing so, we also remove the possibility of research bias, as the person testing is not attached to the brand, the business or the work.
Reporting & Recommendation
Following delivery of your research programme, we will supply you with detailed reports and recommendations developed by our research team. We can deliver research work in silo, meaning even if you already have a creative or digital agency developing your work, we can still support you with your research needs.