Course Summary

Location: Glasgow

Course length: Half Day

Delegates per course: Up to 8


Content can entertain, educate, persuade and convert. But with so much content out there, how do you make yours stand out?

This ‘How To’ series course will help you become Kings and Queens of content – arming you with handy tools and helpful tips that’ll help you plan and create engaging and share worthy content for your online channels.

Your trainer will give you insights into the various types and formats of content, helping you understand the link between content type and marketing goal. Delivered in a workshop format, you’ll begin to plan content according to your digital channels, creating the beginnings of your digital content plan.


Kirstin McKay, Head of Content & Creative


Learning Outcomes

  • How to match your content type with your marketing goal
  • How to create content ‘themes’ to help with planning
  • How to plan your content on a quarterly and monthly basis
  • How to plan and create engaging, share worthy content

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