Course Summary

Location: Glasgow

Course length: Half Day

Delegates per course: Up to 8

Course Overview

Social media changes rapidly, but one thing remains the same; the need to plan and strategise in order to maximise results.

Part of our ‘How To’ training series, this course will arm you with the knowledge, tools and techniques you need to develop an effective social media strategy that will help you achieve your business and marketing objectives.

Taking you through a step-by-step process, you’ll learn how to choose channels, create share-worthy content, track analytics and more. Your training provider will explain all of the necessary steps involved in developing a comprehensive strategy, such as audience profiling, goal setting and channel selection, meaning you can revisit and rebuild your strategy at any time.

Delivered in a workshop format, you’ll complete a number of tasks and activities during the half-day course, meaning you can start to build your strategy plan as you go. By the end of the half-day course, you’ll have a clear picture of exactly what you need to do to catapult your social media activity and will have learned new skills and techniques that you can use time and time again.


Kirstin McKay, Head of Content & Creative


Learning Outcomes

  • How to use a step-by-step process to build a social strategy
  • How to profile your social audiences
  • How to choose channels according to your audience and objectives
  • How to generate engaging, share-worthy content
  • How to plan your content effectively
  • What metrics and analytics to look for and how to use them

“This was a really well run course overall and I’ve taken away some great skills to help build a structured social media plan. The planning tools really helped give me clarity on how to build a strategy and ensure we are involving all areas of the business. Looking forward to putting these tools in to action!”

Kerry McColl

Communications Manager, McCurrach UK