In all web design projects we consider two key things: your business objectives and the needs of your users. This balanced approach ensures we design a website that engages, inspires and converts.
We’ve been practising Web and UX Design for more than 15 years and prior to that our web web designers graduated from Art School. We utilise fundamental principles of design that existed long before the web; so we love that web design no longer has the technical restrictions that historically made great design prohibitive.
We strive to create the right mix of simple, usable, beautiful design that make people feel something and take action. Our designs are fully responsive and create the best possible experience on any device, in any orientation and our copywriters can help tell your story or sell your products. Ultimately, we strive to deliver design that works for our clients and our end users.
We are ambassadors of ‘simplicity’ and ‘clarity’, to us; simple, clear communications and effortless intuitive user interface design is what we aim to achieve with every brief … we believe simple is beautiful … and that’s often the hardest thing to achieve.
Create an engaging online presence for your brand.
Engage your users with inspiring designs and tailored content.
Improve user experience through good design.
Improve conversion rates by optimising the user journey.
User Centered Design
The key difference between design and User Centered Design is that the latter considers your users’ wants and needs at every stage of the design process, from site maps and content plans, to wireframes and final designs. We begin the process by hosting user experience workshops that help us understand your users’ needs, before designing solutions that will support their requirements whilst also being mindful of your goals and objectives. User Centred Design can be used to design not only websites, but apps, user interfaces, intranets, e-commerce solutions or online learning tools also.
Responsive Web Design
Responsive web design isn’t a new principal, but it’s forever changing and developing. The design approach has replaced traditional methods of building a separate desktop and mobile site, replacing it with a design solution that shapes and scales fluidly, according to the device your website visitor uses – whether it be phone, tablet or desktop. As more and more screen resolutions are coming on to the market every day, it gets increasingly difficult to ensure your site works as your users require. That’s why our responsive website design services are delivered using robust testing strategies, whereby we’ll use findings and analytics to make sure your site works at various different sizes, and particularly on the devices your audiences use most commonly.
Wireframing is a key part of a design process. Wireframes act as blue prints for your websites, allowing you to ensure that you have the right content and hierarchy on each page of your website according to your users’ needs and your key objectives. In our experience, delivering designs that have not come from wireframes often cause you to focus too much on design elements like colour or photography, meaning you often miss key details, or don’t spot crucial missing content. By wireframing key pages of your website, you will be able to review it and ensure we have captured everything it needs to deliver results and growth for your business.
For larger projects that would benefit from rigorous testing, either with an internal audience or customers, we can create online prototypes. Using either wireframes or design concepts, we build a prototype that behaves as a website, app or intranet would. Users testing it can click on links, see menu items, and browse through the site. This allows you to get a feel for how the site will function before committing to the final build. We use prototypes for many user research and user testing projects but can also create them for any design and build project as appropriate.