A fresh perspective and improved social strategy for Zero Waste Scotland.

Committed to the ongoing learning and development of their staff, Zero Waste Scotland approached us to design and deliver a bespoke training workshop that would increase skills and confidence amongst their communications teams.

So armed with a number of bespoke workshop activities, case studies and training slides, we spent 2 days in Stirling training 12 of their staff members, who left with a fresh perspective and new tools that would help them improve the quality their social media presence.


Zero Waste Scotland wanted us to deliver training that would help staff:

  • Understand the key differences between personal and business social media use
  • Understand the benefits and features of various social medias
  • Learn how to profile their audiences
  • Learn how to plan effective and engaging content
  • Know how to write on behalf of their various brands, using the correct tone of voice
  • Learn how to set goals and track the performance of their channels

We worked with the team at Zero Waste to design a tailored workshop to ensure all training material was on brand and appropriate.

The Workshop

The training workshop we delivered lasted one day and covered everything from good social media practice, to how to plan content.

To up-skill the team, we looked at many areas in detail, covering everything from content types and gathering techniques, to the importance of audience profiling. We gave them tailored tools and techniques that would help them on an ongoing basis and as we were there in an advisory capacity, we also reviewed workbooks and gave trainees some guidance and advice.

The team responded well to the training, having left with a fresh perspective and lots of handy tips and tools they knew would help them improve Zero Waste Scotland’s social media presence.

I found the training invaluable as it provided me with the knowledge and skills to plan a varied, engaging and effective social media plan for an actual work project. It has also given me ideas and useful resources to apply that learning to future projects.

Miriam, Zero Waste Scotland

A.G. Barr

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